Two workshops.
One framework.
Strategy before content. Activation over stagnation. Results measured. AI used smarter, not louder. Each workshop is a single intensive 6.5-hour session, hosted at your premises. Choose the one that fits where you are — or take both and build the complete picture.
Smarter, not louder.
AI has made content cheap to produce, which is exactly why most of what is published now reads and sounds the same. Both our workshops are built around the same idea: nail the strategy first, and AI sharpens your point of view rather than dilutes it.
We help firms use AI smarter — with a real strategy underneath, and human knowledge and detail on top — so what comes out the other side still sounds like you.
Attend one. Or both.
Each workshop is a standalone 6.5-hour session, hosted at your premises. Buy one now, the other later — or save £1,995 by taking both.
Start with a conversation.
Book a 15-minute call to discuss your situation, which session fits best, and what preparation we'll need before we arrive. No pitch — just a genuine exploration of where you are and what you need.
Book a 15-min call
Tell us where you are. We'll work out which workshop fits.
A 6.5-hour session at your premises
An intensive, structured day built around your firm — we come to you.
Leave with a complete framework
Ready to act on immediately — or hand to producers and BD teams.
The problem this solves
Your firm knows thought leadership matters. But you're uncertain where to start. You might be publishing sporadically without clear positioning, or experimenting with AI tools that produce volume but not differentiation. Without strategy, thought leadership becomes a publishing exercise, not a business driver — and AI just speeds up the production of content nobody remembers.
What you'll get
- Positioning statement — your firm's unique thought leadership angle
- Audience insight framework — beyond job title and sector
- Content pillars — 3–5 core themes your firm will own
- Voice and tone guidelines — authentic to your firm, not corporate-generic
- AI usage principles — where AI helps, where it gets in the way, and how to brief it for your firm specifically
- 12-month editorial calendar — topics, formats, cadence, ownership
- Production governance framework — roles, approval workflow, quality standards
- Comprehensive strategy blueprint — ready to hand to producers
Session agenda
- Competitive landscape review
- Market insight analysis
- Where can you credibly lead?
- Positioning statement definition
- Define target buyer personas
- Map audience insights and journey moments
- Content pillar ideation and definition
- Agreement on 3–5 themes your firm will own
- Voice and tone definition — including how to keep it intact when AI is in the workflow
- Content format and cadence planning
- Distribution strategy
- Production governance and approval workflow
- Topic planning across pillars
- Ownership and quality standards
- Handover walkthrough of strategy blueprint
- Immediate next steps
The problem this solves
Your organisation produces thought leadership. You have articles. They exist. But they sit dormant. Sales teams don't know when to deploy them. Leadership can't prove impact. And nobody can tell you whether the AI-assisted volume is helping the firm or, in fact, eroding its credibility. The content that should open conversations becomes a historical record instead.
What you'll get
- Content inventory and quality assessment
- Outcomes mapping matrix — content piece → business outcome, buyer segment, deployment moment
- Gap analysis report — coverage by outcome, identified gaps, recommendations
- Barrier diagnosis report — specific operational blockers and solutions
- AI governance review — where AI is producing value in your current workflow, and where it's diluting it
- Activation playbooks — role-specific, moment-specific deployment guides
- CRM tagging structure — recommended fields, tag categories, implementation guidance
- Measurement framework & dashboard template — topline metrics for leadership
- 90-day operationalization roadmap — prioritised actions, owners, timelines
- Executive summary for leadership — key findings and recommended next steps
We assess existing content against four criteria:
- Substantive depth — not thin blog posts
- Evidence-backed insights — data, research, references, not generic opinion
- B2B professional services tone — rigorous, authentic, not AI-generic or salesy
- Publication consistency — enough portfolio to operationalise against
Content that doesn't meet these standards won't prevent engagement — but we'll identify what needs strengthening.
Session agenda
- Review of pre-session content audit findings
- Current deployment patterns and gaps
- Quality evaluation walkthrough
- Agree priorities for the session
- Map content to business outcomes
- Identify target buyer segments and journey moments
- Gap analysis and coverage assessment
- Barrier diagnosis — what's stopping deployment
- AI workflow review — what's helping, what's hurting
- Design role-specific and moment-specific deployment guides
- Define CRM tagging structure
- Current workflow mapping and redesign
- BD and sales team integration
- Design measurement framework and dashboard template
- Define prioritised 90-day roadmap
- Owners, timelines, and accountability
- Executive summary handover
Phase 2 brings it to life.
After either session, Phase 2 work turns the strategy or framework into results. Scoped and priced per project based on what the session uncovers.
We'll work with you to scope timing, resource requirements, and investment based on the session findings.
Phase 2 includes
- CRM implementation
- Team training
- Content production or refresh
- Measurement setup
- Ongoing optimisation
Buy one now. The other later.
Both sessions work standalone. Both are stronger when paired. Buy one now, the other later — we'll work with you to scope next steps, whether that's content production, CRM setup, team training, or ongoing optimisation.
Book a 15-min conversation →Strategy before content.
Starting here.
Book a 15-minute call. No pitch — just an honest conversation about where you are and what you need.