Experience how our Discovery-First methodology
transforms brands.
When strategy comes first, everything else follows. See the results that happen when thought leadership serves strategy — not the other way around.
Crowe Global
The Art of Smart Thought Leadership Hub
What began as a static annual report evolved into a dynamic multimedia hub — but only because the strategic groundwork came first.
The programme started with measurable goals.
- Raise brand awareness among target audiences to above 60%
- Provide topical content that business development could tailor and use for prospecting
- Initiate new value conversations with existing clients
Every piece of content that followed was benchmarked against these goals. The difference? Starting with strategy.
In 2018, Crowe Global unified under one brand and sought to increase awareness and demonstrate their value of "helping leaders make smarter decisions". The original solution was an annual index-report called "Art of Smart" evaluating corporate decision-making.
As business norms changed, Crowe pivoted from a yearly report to an engaging multimedia hub focused on transformation. The programme objective was informing leaders through articles, visuals and audio that express forward-thinking ideas backed by data.
The content captured global insights with regional perspectives — delivering universal relevance with regional nuance through local partnerships.
Partnerships and media coverage
International Partnerships
- The Global Growth Institute
- Singapore Business School
- International Women's Forum
- Franco-British Chamber of Commerce
Media Coverage
- International Accounting Bulletin (cover story)
- Forbes (Greece)
- Consulting.com (Asia)
Contributing Organisations
IBM, Otter.ai, the Open Data Institute, Rankin, Spotify, Bolt, Intuit Mailchimp, GitHub, Pregnant Not Screwed, Assicurazioni Generali, Cambridge Institute for Sustainability Leadership, Bayer, and many others. Plus three hosted online webinar events with internal and external contributors.
Content in action.
Racing Green: How Mercedes F1 is Driving Sustainability Beyond Sport
Exploring how one of sport's most recognisable brands is redefining corporate sustainability strategy.
Cultivating A Thriving Company Culture: Strategies For Mindful Leaders
A deep-dive into the human side of organisational transformation and what it takes to lead with intention.
Exclusive Q&A With Photographer Rankin
One of the world's most celebrated photographers on creativity, brand identity, and the power of authentic visual storytelling.
"Our global thought leadership programme consistently delivers high-quality, interactive debate on topics that matter to our clients. Pickup_andWebb is instrumental in helping Crowe provide meaningful insight that cuts through the noise. Their innovative approach enables the client to focus on content without any of the heavy lifting."
Lynda Dupont-Blackshaw
Former Global Chief Marketing Officer, Crowe & Senior Strategic Adviser to leading professional services firms on brand and marketing strategy
These numbers evidence the role thought leadership
plays in delivering business strategy.
Ready to see what a strategy-first approach could do for your organisation?